When it comes to advertising your company or products online in an eye-catching way, there are various options to choose from. Two of the most popular choices are 360° videos and virtual tours. They both come with their own perks that help your potential customers to gain a deeper understanding of what you have to offer. Virtual real estate marketing tours to help you sell your agency’s listings? Or rather an action-packed 360° video to immerse hotel guests in your ski resort? It all depends on your business case.

A 360° company video is filmed using a special omnidirectional camera (or multi-camera setup) that captures footage from all angles. This style of video offers a full, immersive experience, letting viewers see the entire space the video was taken in. It's great for showing off large, expansive places with impressive views, where the 360-degree aspect adds a touch of atmosphere and energy. 360-degree videos are also suitable for action-packed scenes, allowing the viewer to look in all directions through a VR headset or a more classic in-browser experience.

A virtual tour with panoramic images is a collection of still images that have been stitched together to create a seamless panoramic view (usually in 360 degrees). This type of virtual tour can be navigated by clicking on hotspots within the image, allowing viewers to explore different parts of the space at their own pace. Panoramic images are particularly useful for showcasing properties such as real estate, hotel and resorts, as they allow viewers to truly grasp the layout of the space and get an accurate sense of the size and scale of the rooms. 

While the panoramic pictures are usually created using still images, slow-moving drone or helicopter video in 360 degrees can add to the experience - as our work for Water-link demonstrates. Virtual tours allow for easy insertion of additional text boxes, infographics and other media, providing opportunities to add direct call-to-actions in your tour.

Both a 360° company video and a virtual tour with panoramic images can be made accessible through any browser, using WebVR technology. This allows your audience to experience your tour or video on any device, including smartphones, tablets and VR headsets. The best option for your business will depend on the type of space you are showcasing and the type of experience you want to create for your viewers. A 360° video is best-suited to fully immersive experiences, while panoramic images are most useful for showcasing real estate and exploration of different parts of a space at their own pace. Whatever you need: we’re here to help you to make the right decision and create maximum impact.